As I started to develop my own sneaker design I decided I also wanted to think about the naming, branding and packaging aspects.
Original Moodboard for this project:
The basic idea for the logo is derived from the shape of the sneaker stripe:
Brainstorming - logo ideas:
Logo development:
Final logo (black & white and in different sizes):
Hangtag and thank you card:
Packaging:
Packaging for the charms + pattern:
I don't own the pictures from the moodboard. Full credit goes to their respective owners.
